Be Bold. Be Different. Say 'eff it'.
Our philosophy is to be different, and to embrace being different. That's why our name is Eff-It Swim. Because sometimes in life you have to just say 'eff it' and do the things you love.
Our goal is to give every woman the confidence they need to feel beautiful in a bikini. Each bikini is designed to help accentuate curves, no matter if you skinny, tall, short or plus size.
Life is short. But don't live like it is. Be bold. Be different. And just say 'eff it.' Take that vacation that you deserve. Go out for a fancy dinner. Above all, do the things that matter to you.